Sami Inkinen on his bold plan to cure type 2 diabetes forever
Sami Inkinen founded and then exited Trulia about a year after Zillow snapped it up for $3.5 billion in 2014. He’s since moved on to build Virta, a health care startup claiming it can cure type 2 diabetes.
It’s a bold claim. Most treatment plans offer to help those with the disease manage it, not get rid of it. But Inkinen, with zero medical background, believes he’s found a way to wholly eradicate diabetes for good.
The secret is as simple as a low-carb diet.
It seems pretty obvious — cut out the sugar and bad carbs and your diabetes will get better. But that’s easier said than done with humans. Inkinen tells me he’s learned through time where the pain points are and what people need to truly succeed.
So far Virta has conducted a small trial involving 262 people and the results seem promising. A majority (91 percent) of those participating finished the program and 87 percent of them either reduced their dosage or went off their insulin, says the startup. Over half of the participants were able to reduce at least one of their diabetes medications.
I sat down with Inkinen to talk about his company and why he decided to jump into the health care space after his success in the real estate field.
SB: That’s a bold claim that you’re making that you can cure diabetes.
SI: Yeah totally…Without tech you can’t do Virta.
We’re not just a software company, we’re a software company that combines biochemistry and science to cure the disease. If one of those is wrong it’s not going to work.
SB: Do you worry you tell them a bit too early to get off their medicati Continue reading