Now There's A Health Plan That Zeros In On Diabetes Care
Talk about targeted. Consumers scrolling through the health plan options on the insurance marketplaces in a few states this fall may come upon plans whose name — Leap Diabetes Plans — leaves no doubt about who should apply.
Offered by Aetna in four regions, the gold-level plans are tailored for the needs of people with diabetes. They feature $10 copays for the specialists diabetes patients need such as endocrinologists, ophthalmologists and podiatrists, and offer free blood sugar test strips, glucose monitors and other diabetic supplies. A care management program with online tools and coaching helps people manage their condition day-to-day.
The plans also offer financial incentives, including a $50 gift card for getting an A1C blood test twice a year to measure blood sugar and a $25 card for hooking up a glucometer or biometric tracker to the Aetna site.
"It was a good time to design a product that was a little more personalized, as opposed to generic," says Jeff Brown, vice president of consumer product, network and distribution at Aetna. "We saw diabetes as a compelling need, and a growing need."
Aetna is debuting the diabetes plans, effective next year, in four markets: Charlotte, N.C., Phoenix, Ariz., Northern Virginia and southeastern Pennsylvania. The coverage is part of a new Aetna line called leap plans, aimed at helping the insurer build its retail business. The company says the plans are simpler to use than traditional plans and will have more personal customer service.
It's unclear whether the diabetes plans are a good buy for people with diabetes. The cut ra Continue reading