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GlucoRx was formed in 2010, although its Sales Director Chris Chapman had been with its sister company, Disposable Medical Equipment Ltd for five years before that. He says, “We set up the company as we could see a way to save the NHS money. We could do that by bringing in products – including blood glucose meters, insulin pen needles and a skin care range – at a reduced cost to the ones they were currently buying. We wanted to bring in more affordable products without losing quality. When we started there were blood glucose meters from four main companies, each of which were charging ~£15 per pot of 50 glucose test strips to go with their meters. We were able to come in and offer our strips at just under £10 per pot.”
Chapman has been with the company since its inception, having previously spent five years in the Royal Navy as a Diver. He also spent 13 years as a Special Constable, finally ending that role in September 2016 due to work pressures, at which point he left the force at the highest position possible, as Chief Officer for Surrey Police.
From the get-go, Chapman sees the biggest challenge he has faced was to break into a market with an unknown name. He recalls, “We had to establish a brand when there were several strong brands already in the space. No one had heard of us, and we had no pedigree in the market place. But the best part has been creating a much better-known name. Our products are now stocked in almost all pharmacies in the UK. It’s great to see our stock on shelves almost everywhere I go, also on television – any fly on the wall docum
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