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First-of-its-kind Psa Campaign Targets The 86 Million American Adults With Prediabetes

First-of-its-kind Psa Campaign Targets The 86 Million American Adults With Prediabetes

First-of-its-Kind PSA Campaign Targets the 86 Million American Adults with Prediabetes American Diabetes Association, American Medical Association, Centers for Disease Control and Prevention and the Ad Council Join Forces to Reduce the Incidence of Type 2 Diabetes, One of the Nations Biggest Public Health Crises Today Losing weight and being healthier are at the top of everyones New Years resolutions. But, despite the best intentions, work, kids, and social events often push lifestyle changes to the bottom of the list. While many are familiar with type 2 diabetes, fewer are aware of prediabetes, a serious health condition that affects 86 million Americans (more than 1 in 3) and often leads to type 2 diabetes. People with prediabetes have higher than normal blood glucose (sugar) levels, but not high enough yet to be diagnosed with type 2 diabetes. To raise awareness and help people with prediabetes know where they stand and how to prevent type 2 diabetes, the American Diabetes Association (ADA), the American Medical Association (AMA), and the Centers for Disease Control and Prevention (CDC) have partnered with the Ad Council to launch the first national public service advertising (PSA) campaign about prediabetes. The PSA campaign, featuring first-of-its-kind communications techniques, was developedpro bonoby Ogilvy & Mather New York for the Ad Council. Nearly 90 percent of people with prediabetes dont know they have it and arent aware of the long-term risks to their health, including type 2 diabetes, heart attack, and stroke. Current trends suggest that, if not treated, 15 to 30 percent of people with prediabetes will develop type 2 diabetes within five years. The good news is that prediabetes often can be reversed through weight loss, diet changes and increased physica Continue reading >>

Understanding Prediabetes And Excess Weight Brochure

Understanding Prediabetes And Excess Weight Brochure

Understanding Prediabetes and Excess Weight Brochure This brochure is designed to help individuals affected by excess weight understand the high risk of developing prediabetes. Many people are not aware they have prediabetes until symptoms of type 2 diabetes begin to show. Through this educational brochure, we hope to provide a better understanding of prediabetes and how it relates to excess weight by addressing the following: Reducing risk of developing type 2 diabetes How does excess weight affect a persons health? Excess weight, obesity or severe obesity can affect a persons health in many ways. Obesity is a disease in which excess body fat has accumulated to the extent that it may have an adverse effect on a persons health. Obesity also increases a persons risk of developing hypertension, type 2 diabetes, certain types of cancer, osteoarthritis, stroke and dyslipidemia. Setting realistic goals about nutrition, physical activity and weight-loss to support lifestyle changes can delay or prevent the onset of type 2 diabetes. Since excess weight can affect a persons health in many ways, it is therefore important to be able to evaluate how much excess weight a person has. There are many methods of measurement that can be used; however, the most often used method is calculating the body mass index (BMI). BMI is a number calculated by dividing a persons weight in kilograms by his or her height in meters squared. There are four weight status categories (underweight, normal weight, overweight and obesity). To calculate your BMI and determine your weight status category, click here . Prediabetes is the state that occurs when a persons blood glucose (sugar) levels are higher than normal, but not high enough for a diagnosis of diabetes. Prediabetes can also be referred to as I Continue reading >>

Reversing Prediabetes

Reversing Prediabetes

Have you had a recent check-up at your primary doctor and been told that your glucose numbers are a little high, maybe even in the prediabetes range? It is estimated that more than 1 out of 3 American adults have prediabetes. Listen in as we talk about what food choices you can make to avoid Type 2 diabetes and get your prediabetes under control and into remission. Manage Diabetes and Prediabetes with Good Nutrition CASSIE: Good morning everyone and welcome to Dishing Up Nutrition. This show is brought to you by Nutritional Weight & Wellness a company that brings you life changing information every week, and we do that in a variety of ways. Of course, we have this program Dishing Up Nutrition, but did you know we also have blog posts on our website at weightandwellness.com. We have great classes that we teach at our office locations and at other areas onsite throughout the Minneapolis St Paul area. We also have great online classes for those of you who live out of the area or are just too busy to make it to an inhouse class. I know many of you are aware. We do individual consultations either in person or via skype or by phone - whatever works best for you. And my personal favorite, you can take us with you anywhere and listen to all of our past Dishing Up Nutrition programs by accessing our podcast, either through iTunes or with the free Dishing Up Nutrition app. And we're never pushing a book or trying to sell you a gadget. We come on the air every week simply to educate you on the power of eating real food. Our motto is real food matters. And remember this Dishing Up Nutrition show, it's free. We don't charge you. You don't need health insurance to listen and learn. Pretty good deal if you ask me. If you haven't recognized my voice yet, I'm Cassie Weness, registered Continue reading >>

Effect Of Health Plan Financial Incentive Offering On Employees With Prediabetes.

Effect Of Health Plan Financial Incentive Offering On Employees With Prediabetes.

Effect of Health Plan Financial Incentive Offering on Employees with Prediabetes. Center for Value-Based Care Research, Cleveland Clinic, Ohio; Department of Quantitative Health Sciences, Cleveland Clinic, Ohio. Electronic address: [email protected] Department of Quantitative Health Sciences, Cleveland Clinic, Ohio. Center for Value-Based Care Research, Cleveland Clinic, Ohio. Am J Med. 2018 Mar;131(3):293-299. doi: 10.1016/j.amjmed.2017.09.024. Epub 2017 Oct 9. BACKGROUND: Prediabetes may be improved or reversed with lifestyle interventions. A worksite wellness program offering financial incentives for participation may be effective in improving the health of employees with prediabetes. We studied the effect of employee health plan financial incentives on health outcomes for employees with prediabetes. METHODS: We conducted a retrospective cohort study using electronic medical record data from January 2008 to December 2012. Our study participants were employees with prediabetes and propensity-matched non-employees with prediabetes and commercial health insurance, all receiving care within one health system. Exposures included fixed annual financial incentives for program participation and later a premium discount divided between program participation and achievement of goals. We used longitudinal linear mixed models to assess yearly changes in glycosylated hemoglobin (HbA1c), weight, and low-density lipoprotein cholesterol in employees versus non-employees. We also compared outcomes of employees by ever- versus never- program participant status. RESULTS: Our study population included 1005 employees and 1005 matched non-employees. The yearly reduction in HbA1c for employees versus matched non-employees did not differ in 2008-2010 but was greater in 2010-2012, when incent Continue reading >>

Ad Council

Ad Council "take The Prediabetes Risk Test " (2016) 1:00 (usa)

Ad Council "Take the Prediabetes Risk Test " (2016) 1:00 (USA) Do you have pre-diabetes? Yes that's a thing. Are you at risk for type two diabetes? If you don't know the answer, this somewhat smart-ass doctor will get you to find out. Because when it comes to health awareness, everyone wants to learn from a smart-ass. I highly applaud the humor, and let's face it, the most at-risk people may not be so forthcoming about it. If you still have no idea, follow the doctor's orders and go to the website, DoIHavePreDiabetes. Client: CDCs National Diabetes Prevention ProgramAgency: Ad Council/Ogilvy & MatherCore Campaign Team:Executive Creative Director/CW: Ryan WagmanExecutive Creative Director/AD: Michael PatersonAssociate Creative Director/CW: Andrew ChisholmArt Director: Monica ApodacaAssociate Creative Director/CW (Spanish): Nikki LorenzoAssociate Creative Director/AD (Spanish): Juan DominguezSenior Partner and Managing Director: Corinne LowryManagement Supervisor: Kate PrescottAccount Supervisor: Charlotte SpatcherAssistant Account Executive: Leah StoltzGroup Planning Director: David PageTV / Radio Production:Executive Producer: Lee WeissAgency Producers: Laura Lepre, Alexis Stember, Chris MazurBusiness / Talent Managers: Meg McGinley, Kim O'NeailDirector: Matt Piedmont PrettybirdEditor: Bruce Herrman Lost PlanetColorist: Jaime OBradovich Company 3Graphics: Black HoleAudio: Heard City Continue reading >>

Dot Physical Medical Requirements: Managing Blood Sugar, Pre-diabetes, And Diabetes For Commercial Drivers

Dot Physical Medical Requirements: Managing Blood Sugar, Pre-diabetes, And Diabetes For Commercial Drivers

During the course of checking your DOT physical medical requirements, your blood sugar will be checked. This is to determine whether or not you have diabetes as a factor in determining your safety as a commercial driver. Of course, you must meet all other DOT physical medical requirements for your DOT medical certification if you are diabetic. If you have Type 2 diabetes and do not use insulin, you may still qualify for medical certification. On the other hand, if you are a Type 2 insulin-dependent diabetic or are moving to insulin, you will need to get a DOT medical certification diabetes exemption in order to drive commercially in interstate commerce. Getting DOT medical certification after meeting DOT physical medical requirements, used to be much harder if you had diabetes. However, in 2005, George Bush passed an act that made it a little easier. (Find out more about the specifics of diabetes and DOT medical certification.) Yet, nobody really ever wants to go through the exemption process if they don’t have to…. The best way to prevent this is by making sure you keep your blood sugar under control so that you don’t become an insulin-dependent diabetic and can get your DOT medical certification without the hassle. Here are 3 simple tips for keeping blood sugar under control and preventing Type 2 Diabetes from progressing to insulin-dependence: Managing Diabetes for the DOT Physical Tip 1: Watch Your Weight & Get Moving! Weight is a big factor in Type 2 Diabetes prevention and maintenance. Losing just 5 – 10 pounds can help improve blood sugar stabilization. This can be done through diet and/or exercise—ideally both. A good diet – made up of healthy foods, limited red meat, good oils and fats (monounsaturated live Olive, Canola, Safflower, etc.), and plent Continue reading >>

Type 2 Diabetes Prevention

Type 2 Diabetes Prevention

Overview More than one in three American adults have prediabetes and are at high risk of developing type 2 diabetes, a serious health condition that can lead to heart attack and stroke. Surprisingly, nearly 90 percent of people with prediabetes don't even know they have it. But prediabetes can be reversed through weight loss, diet changes and increased physical activity. The first step to reversing the condition is evaluating one's personal risk so that they can take action as soon as possible. In the first-ever national prediabetes awareness campaign, new PSAs assert that no matter how busy life may be, no one is excused from prediabetes. The campaign encourages people to learn their risk of type 2 diabetes by taking a short online test at DoIHavePrediabetes.org, which also features information about prediabetes as well as lifestyle programs and tips to help people reverse their risk. Continue reading >>

New Prediabetes Awareness Campaign Features Unexpected Animal Videos To Encourage Americans To Learn Their Risk

New Prediabetes Awareness Campaign Features Unexpected Animal Videos To Encourage Americans To Learn Their Risk

New York, NY, July 25, 2017: Building on a successful campaign that helped hundreds of thousands of Americans learn their risk of developing type 2 diabetes through campaign messaging and an online risk test, the first-of-its-kind initiative to raise national awareness of prediabetes returns with an entertaining new approach. The new campaign, launching today, encourages viewers to take a one-minute prediabetes risk test to know where they stand and discover how they can decrease their risk of developing type 2 diabetes — and it does so with some adorable helpers. More than one in three American adults has prediabetes — a serious health condition that often leads to type 2 diabetes and other significant health conditions like blindness, heart attack or stroke. According to newly released CDC data, however, nearly 90 percent of the 84 million people with prediabetes don’t know they have it and aren’t aware of the long-term risks to their health. Currently, about 30 million Americans are living with diabetes. The new campaign, once again developed pro bono by Ogilvy New York for the Ad Council campaign, features puppies, hedgehogs and baby goats. The new, lighthearted PSAs offer viewers a “perfect way to spend a minute” where they can learn where they stand by taking the one-minute prediabetes risk test while also doing something everyone loves — watching adorable animal videos. The campaign highlights that it’s important to speak with a doctor and visit DoIHavePrediabetes.org to learn more about prediabetes. The positive message behind the campaign is that prediabetes can often be reversed by making everyday lifestyle changes. Diagnosis is key, as research shows that people who are aware of their condition are more likely to make the necessary long-term l Continue reading >>

First-of-its-kind Psa Campaign Targets The 86 Million American Adults With Prediabetes

First-of-its-kind Psa Campaign Targets The 86 Million American Adults With Prediabetes

First-of-its-Kind PSA Campaign Targets the 86 Million American Adults with Prediabetes American Diabetes Association, American Medical Association, Centers for Disease Control and Prevention and the Ad Council Join Forces to Reduce the Incidence of Type 2 Diabetes, One of Fastest Growing Public Health Crises Today Losing weight and being healthier are at the top of everyone's New Year's resolutions. But, despite the best intentions, work, kids, and social events often push lifestyle changes to the bottom of the list. While many are familiar with type 2 diabetes, fewer are aware of prediabetes, a serious health condition that affects 86 million Americans (more than 1 in 3) and often leads to type 2 diabetes. In an effort to raise awareness and help those with prediabetes know where they stand and how to prevent type 2 diabetes, the American Diabetes Association (ADA), the American Medical Association (AMA), and the Centers for Disease Control and Prevention (CDC) have partnered with the Ad Council to launch the first national public service advertising (PSA) campaign about prediabetes. The PSA campaign was developed pro bono by Ogilvy & Mather New York. Nearly 90 percent of people with prediabetes don't know they have it, and aren't aware of the long term risks to their health such as heart attack, stroke, blindness, and amputation. If left untreated, current trends estimate that 15 to 30 percent of people with prediabetes will develop type 2 diabetes within five years. However, prediabetes often can be reversed through weight loss, diet changes and increased physical activity. Diagnosis is key: research shows that once people are aware of their condition, they are much more likely to make the necessary lifestyle changes. The Type 2 Diabetes Prevention campaign launched Continue reading >>

Prevent Type 2

Prevent Type 2

Prediabetes is an illness in which blood sugar levels are higher than normal, but not high enough to be considered diabetes. People with prediabetes have a greater risk of getting type 2 diabetes, heart problems, and having a stroke. Fear not, you have the power to stop prediabetes and type 2! Where can I get help to prevent type 2 diabetes? The Diabetes Prevention Program(DPP) is a group program that helps people change habits to lower their chance of getting type 2 diabetes. Coaches work with groups to help them lose weight through healthy eating, being more active, and learning how to break bad habits. DPP includes 16 weekly classes, followed by 6 monthly classes. Click here to find a program near you. The Make A Choice Campaign is supported by Health Promotion Council and the Pennsylvania Department of Health. Funding for this campaign was made possible (in part) by the Centers for Disease Control and Prevention. The views expressed in written event materials or publications and by speakers and moderators do not necessarily reflect the official policies of the Department of Health and Human Services, nor does the mention of trade names, commercial practices, or organizations imply endorsement by the U.S. Government. Continue reading >>

Ama Goes To The Dogs To Encourage Pre-diabetes Testing

Ama Goes To The Dogs To Encourage Pre-diabetes Testing

AMA goes to the dogs to encourage pre-diabetes testing AMA goes to the dogs to encourage pre-diabetes testing Watching really cute puppies frolic and assessing your risk for pre-diabetes may seem an unusual combo, but the American Medical Association and other health care groups are hopingone will lead to the other. "Puppies. A perfect way to spend one minute" is part of a new public awareness campaign designed to hook people into taking a quick test to assess their risk for pre-diabetes. And what better click bait thana pack of French bulldog puppies being adorable? In the U.S., 84 million people are pre-diabetic, a condition marked by high blood-sugar levels that can be an early indicator offull-blown Type 2 Diabetes that can lead to serious health risks, such as a stroke or heart disease. Nothing cute about that. More troubling is that according to the Centers for Disease Control and Prevention, about 90 percent of people don't even know they are at risk. Cue the puppies.And " Hedgehogs on Vacation ." And " Baby Goat Disco ." The series of ads featuring unusualpairings of baby animal video andmedical screening was developed pro bono by New York-based ad agency Ogilvy for the Ad Council. "Research shows that for people with pre-diabetes, losing a small amount of weight through healthy eating if they're overweight and increasing physical activity can lower their risk for developing Type 2 diabetes," Ann Albright, director of CDC's Division of Diabetes Translation, said in a statement. RELATED: Think twice about that second helping By making small lifestyle changes, people with pre-diabetes can lower their riskby 58 percent, and those over age 60 can reduce their risk by 71 percent, the statement said.. So why not find a sneaky way to catch people's attention? And, as Continue reading >>

New Campaign Urges Millions To Check For Prediabetes

New Campaign Urges Millions To Check For Prediabetes

Are you at risk from prediabetes? Millions of Americans are and don't even know it. Prediabetes is a condition that can lead to type 2 diabetes, so stopping it is important. Now four big players in the world of health are joining forces to raise awareness and share prevention messages. They're using a little humor along the way, too. Together, the American Diabetes Association, the American Medical Association, the Centers for Disease Control and Prevention, and the Ad Council have launched the first national public service advertising (PSA) campaign to raise awareness about prediabetes. "Eighty-six million people have prediabetes and only 10 percent know they have it," CDC Diabetes Translation Director Ann Albright told CBS News. That's more than one in three Americans, she added. "No one is excused from prediabetes." People with prediabetes have higher than normal blood glucose (sugar) levels, but not high enough yet to be diagnosed with type 2 diabetes. The ad campaign walk people through a few questions so they can find out, even as they watch the videos, if they're at risk. In one of the ads, a slightly goofy doctor asks viewers to count off on their hands, raising one finger at a time, every time they answer a question with a "yes." The questions: Are you a man? Are you over 60? Are you inactive? Are you overweight? Does type 2 diabetes run in your family? And so on. If you're holding up more than five fingers by the end of the ad, you need to see a doctor and get checked for prediabetes. "People are actually taking action when they're viewing the PSA," said Albright. In other ads, the doctor talks to some typical prediabetes patients - the busy mom, the guy stuck in traffic, the slightly tubby "bacon lover" - who are surprised to hear they're not exempt. Now that Continue reading >>

Prediabetes : What Is Prediabetes

Prediabetes : What Is Prediabetes

Supporting AMA and CDC Prediabetes Campaign Prediabetes is a condition in which your blood sugar is higher than normalbut not yet high enough to be considered type 2 diabetes. Don't let the "pre" fool you. Prediabetes is a serious health condition. But by changing your diet and increasing your physical activity, you can prevent your prediabetes from becoming type 2 diabetes, or at least delay the process. Type 2 diabetes can lead to serious health problems such as kidney failure, blindness, nerve damage, and even death. What's more, people with prediabetes have a higher chance of getting heart disease or having a stroke. Prediabetes is much more common than you probably realize. Worried you have prediabetes? Know for sure. To know for sure if you have prediabetes, you need a blood test. For that, you need to visit a doctor. See how knowing (his blood sugar levels) made a difference for this patient: A main risk factor of prediabetes is having too much body fatin other words, being overweight or obese. Obesity is a serious problem. About 76 million people in the U.S. are overweight, defined by the Centers for Disease Control and Prevention (CDC) as having a Body Mass Index (BMI) between 25 and 30. About 1 in 3 adults in the U.S. are obese. Why is obesity a key contributor to prediabetes? Because of insulin. Insulin is made in your pancreas. It controls glucose, a type of sugar that your body uses for energy When you gain weight, your body doesn't use insulin properly Your glucose level goes up, which is a result of processes that lead to prediabetes and diabetes Continue reading >>

So...do I Have Prediabetes?

So...do I Have Prediabetes?

With a little exercise and a change in diet, it often can be reversed. Let's face it, there are millions of reasons why we don't find the time to make healthy lifestyle choices. Kids, jobs, cat videos on the Internet — we're busy. But whatever your reason, prediabetes is real. So find out if you have prediabetes by taking the test now. You won't regret it. Join the National DPP You're not alone in this. There are hundreds of Diabetes Prevention Programs in local communities that are proven to help people with prediabetes make lifestyle changes to prevent or delay type 2 diabetes. We're sure there's one that's right for you. "But I'm a busy mom...I don't have time to eat right and exercise!" Yes, making lifestyle changes may seem hard. But it doesn’t have to be. In fact, some of them can even be fun. Continue reading >>

Prepare For Cuteness Overload: 5 Awesome Ads With Animals

Prepare For Cuteness Overload: 5 Awesome Ads With Animals

You are here: Home / Ad Campaigns / Prepare for Cuteness Overload: 5 Awesome Ads with Animals Prepare for Cuteness Overload: 5 Awesome Ads with Animals This post may make you spontaneously explode the cuteness in these five ads featuring animals is just too much for the heart to bear. Watch these 5 commercials to see just how effective animals and their fun personalities can be when promoting a brands story. Theres nothing more beautiful than the friendship between a man and his dog and his horse. In this commercial, we take a harrowing and emotional journey with a puppy who is just trying to get back home to his best friend, a Clydesdale horse. Friends come in all adorable shapes and sizes. This ad, which has been viewed over 30 million times on YouTube, uses lovable scenes of unlikely animal friendships to highlight the notion that we can all work together and be there for one another. You should enjoy being a puppy for as long as you can. Do you remember those first few months with your new pet? This comical spot chronicles the highs and lows many pet parents go through when caring for their first furry family member. Smoking = No Cats = No Cat Videos. This montage of cat videos pushes the message that second-hand smoke can be detrimental to animals (specifically cats). The upbeat music is meant to attract teens and young adults many of whom dont care enough about themselves when it comes to smoking but they sure do care about the health of their pets. 84 million Americans have prediabetes and thats why it is such an important issue for us here at the Ad Council. In our latest work for our Type 2 Diabetes Prevention campaign, we find that the perfect way to spend a minute is to watch a cute video of hedgehogs AND take a prediabetes risk test. Also, if you love this Continue reading >>

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