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When It Comes To Diabetes, Will Marketers Break With Tradition?

When it comes to diabetes, will marketers break with tradition? When it comes to diabetes, will marketers break with tradition? The fiercely competitive diabetes drug market is in line for a dramatic overhaul, one that would place more emphasis than ever on the well-being of the consumer. As diabetes strengthens its grasp on America's health, what's needed most is messaging that targets those at risk for the complex disease and better tools for those already diagnosed. Many marketers believe diabetes patients have already started benefiting from the unprecedented volume of disease-awareness campaigns plucked straight from the clutches of pharma marketers' budgets. At the same time, others doubt pharma's ability to break from tradition. See also: Lexicon developing type 1 diabetes treatment with Sanofi Are drug manufacturers shying away from these efforts because they're worried the well of diabetes patients will dry up? Top executives have been vocal about their wish that marketers would recognize diabetes as a continually growing market. Contrary to diseases such as muscular dystrophy where virtually every patient is enrolled in a clinical trial the diabetes landscape is vast and Continue reading >>

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Popular Questions

  1. dadrf

    Metformin - are pains in legs, knees and feet a side effect of metformin?

    I just started taking metformin and am now having pains in my legs starting at the knees and down to... the foot. especially the front top of foot and shin. could metformin be causing this pain? its hurts to walk and my legs tire easily.

  2. LA

    Yes it is possible that you are having adverse side effects from the metformin and need to speak to the doctor about this as soon as possible. For reference the following is the page for reading about the side effects for metformin:

  3. Tomba

    Hey,
    I'm no doc & can't answer the question; however, I've had chronic, severe leg pain--both legs-- & other causes besides meds (according to neurologists, etc) can be a neuropathy, which is a pinched nerve in your spine (or compressed disks pinching a nerve); degenerative disk disease in lower back, or from a past back prob. In my case, I feel like searing fire & at same time like hit by a hammer; also numbness, tingling. I have Parkinsons: 1/2 docs think that's related, 1/2 say a past back trauma.
    If it's not the meds, there's good info on this site, and, primarily, your doc. about these topics.
    Tomba

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New Diabetes Ad Campaign Cost Less Than A Test Strip!

New Diabetes Ad Campaign Cost Less Than a Test Strip! New Diabetes Ad Campaign Cost Less Than a Test Strip! Email addresses will not be shared with 3rd parties. See privacy policy We're sorry, an error occurred. We are unable to collect your feedback at this time. However, your feedback is important to us. Please try again later. Six smiling faces of fellow people with diabetes stare out from the pages of BusinessWeek, each in support of the message displayed in big white letters: "Type 1 diabetes tests us. Every day." In black letters below the collage, the second half of the message: "But JDRF has our backs." The rest of the ad is a pitch for the JDRF, mentioning how diabetes tests the patience of every PWD and our families and impacts our outlook, but how those at the 42-year-old organization are also testing themselves every day to help fund research that could prevent, treat, and possibly cure type 1 diabetes. So that someday, "we won't have to." This ad ran in Bloomberg News-owned BusinessWeek magazine's Sept. 10 issue of their North American edition and also in the Oct. 1 issue of the New York and Washington D.C. metro editions. This is JDRF's second ad campaign running in Continue reading >>

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Popular Questions

  1. noel7

    Lemon and water help lower sugar level?

    I was told lemon and water is good for lowering sugar level.Also eating a pickle at night? Just want to know.

  2. Lilybeth504

    I just got diagnosed with Diabetes my sugar was 283 but after I started drinking water with lime my sugar level have gone down.I can drink metformin it gets me drowsy and sleepy makes me nauseous hated the way I get has that happen to anyone else??

  3. Rshell77

    First let me tell you a little about me.
    I'm in awesome shape, I'm not being conceited it's a fact. So when I was diagnosed as a type II I'm sure y'all can imagine my surprise. I asked my doctor how much weight I needed to lose and he said " from where, that only works on fat people you're stuck with this bud". So since my diagnosis I've tried all kinds of stuff to get off my meds. Which I haven't taken in months. I have lost weight about 10 lbs, because I've increased the amount of cardio i perform but I still lift heavy as hell.
    So back to lemons several months ago I saw my wife drinking lemons in her water. I had just gotten back from a run and I thought that sounded pretty good (plus they were starting to go bad). So I took one whole lemon, sliced it and squeezed it into my Nalgene bottle, put the lemon halves into the bottle and filled it up…boy was it good. I kept the lemons in there for a few fill ups, I typically drink about 1.5 - 1.75 gallons a day depending on my workout for the day. What I noticed is my bg stayed around 85- 100 all day that day. So for the next several days I drank whole lemons in my water and same result. Then I thought I would go out on a limb and stop taking my meds ( do not do this unless you are confident that this will work for you). Well I stopped and my bg stayed, once again, between 85-100. I don't know if this will work for everyone or if I was just misdiagnosed or if my fitness level plays a roll with the lemons but it works for me and I'm sticking to it. I still test everyday and I get my A1C checked every three months just to be on the safe side.

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Diabetes Uk - 4 T's Campaign - Neo

Not often, but sometimes, just sometimes the best ideas are the ones you arrive at almost instantly. That was the case with this campaign for Diabetes UK. Diabetes UK is the UKs leading diabetes charity. They help people manage diabetes and fund pioneering research into care, cure and prevention. To mark World Diabetes Day 2012, they wanted a public facing campaign to raise awareness of the signs and symptoms of Type 1 diabetes among parents and healthcare professionals. Early diagnosis of Type 1 is crucial. It means the condition can be managed before it gets deadly undetected, Type 1 can rapidly case diabetic ketoacidosis (DKA), a serious and potentially fatal complication of diabetes. Type 1 is a complex condition but complexity doesnt make for a great campaign. The campaign needed to quickly and memorably communicate the key signs of Type 1 diabetes in children, namelyfeeling more tired and thirsty than usual, losing weight and, the most telling one, needing to wee a lot. Its all the Ts then? Thirsty, tired, thinner.toilet? said Emma, one of our junior creatives at the time. And that was how the 4Ts campaign was born. As is often the way, you feel you should come up with more Continue reading >>

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Popular Questions

  1. highlandcitygirl

    severe cramps with my neuropathy !

    i just wanted to know if anybody else has experienced severe cramps with their neuropathy. in the last four days my calf muscles have been cramping up into knots and its very painful. this is mostly at night when i am in bed!

  2. mommycancook

    If you have diabetes hand, leg, foot cramps I highly suggest you use the diet from Denmark. It is the only one created to stop neuropathy( nerve damage) without surgery Click Here http://diabetesfeetswollen.blogspot.com/2014/...

  3. jayabee52

    I suspect a salesperson here and perhaps even a scammer. Still haven't been able to read the "Denmark diet" .

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