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Ad Council Prediabetes

Could Someone You Know Have Prediabetes? Have Them Take The Risk Test With The Brand New Public Service Campaign

Could Someone You Know Have Prediabetes? Have Them Take The Risk Test With The Brand New Public Service Campaign

Could Someone You Know Have Prediabetes? Have Them Take the Risk Test with the Brand New Public Service Campaign Do you know if you're at risk for prediabetes ? Did you know that 90% of the 86 million Americans with prediabetes dont know they have it? This morning, the ADA, CDC, AMA, and the Ad Council just launched the first-ever national PSA campaign targeting prediabetes awareness and prevention. The campaign consists of a series of three short video adsaired for the first time this morning on Good Morning America as well as a website (doihaveprediabetes.org) , Facebook page , YouTube channel , and messaging at public spaces (i.e. bus shelters). The goal of the campaign is to spur the conversation around prediabetes, highlight its scope, and educate people about its risk factors. Thecampaigns video ads,titled, Busy Moms ," " Bacon Lovers , and " Take the Prediabetes Risk Test "are simultaneously humorous, urgent, and strikingly relatable (see the "risk test" video below!). The campaign is also promising in that it meets people "where they are" withrelatable characters, as we see it, andalso through its outreach in texting and bus shelters. In addition, the videos and website are notably all available in both English and Spanishwe'd love to see videos in Chinese and other languages as well, as these videos have so much potential to impactpeople not only in the US but globally too. We especially love the campaigns feature of a prediabetes risk assessment , as it is simple, interactive, and can be completed in thirty seconds or less and one could do this not only for themselves but also for someone else. The test assesses a set of seven prediabetes risk factors gender, ethnicity, family history, blood pressure, age, activity level, and BMI and provides a risk score out Continue reading >>

Type 2 Diabetes Prevention

Type 2 Diabetes Prevention

Overview More than one in three American adults have prediabetes and are at high risk of developing type 2 diabetes, a serious health condition that can lead to heart attack and stroke. Surprisingly, nearly 90 percent of people with prediabetes don't even know they have it. But prediabetes can be reversed through weight loss, diet changes and increased physical activity. The first step to reversing the condition is evaluating one's personal risk so that they can take action as soon as possible. In the first-ever national prediabetes awareness campaign, new PSAs assert that no matter how busy life may be, no one is excused from prediabetes. The campaign encourages people to learn their risk of type 2 diabetes by taking a short online test at DoIHavePrediabetes.org, which also features information about prediabetes as well as lifestyle programs and tips to help people reverse their risk. Continue reading >>

So...do I Have Prediabetes?

So...do I Have Prediabetes?

With a little exercise and a change in diet, it often can be reversed. Let's face it, there are millions of reasons why we don't find the time to make healthy lifestyle choices. Kids, jobs, cat videos on the Internet — we're busy. But whatever your reason, prediabetes is real. So find out if you have prediabetes by taking the test now. You won't regret it. Join the National DPP You're not alone in this. There are hundreds of Diabetes Prevention Programs in local communities that are proven to help people with prediabetes make lifestyle changes to prevent or delay type 2 diabetes. We're sure there's one that's right for you. "But I'm a busy mom...I don't have time to eat right and exercise!" Yes, making lifestyle changes may seem hard. But it doesn’t have to be. In fact, some of them can even be fun. Continue reading >>

New Campaign Urges Millions To Check For Prediabetes

New Campaign Urges Millions To Check For Prediabetes

Are you at risk from prediabetes? Millions of Americans are and don't even know it. Prediabetes is a condition that can lead to type 2 diabetes, so stopping it is important. Now four big players in the world of health are joining forces to raise awareness and share prevention messages. They're using a little humor along the way, too. Together, the American Diabetes Association, the American Medical Association, the Centers for Disease Control and Prevention, and the Ad Council have launched the first national public service advertising (PSA) campaign to raise awareness about prediabetes. "Eighty-six million people have prediabetes and only 10 percent know they have it," CDC Diabetes Translation Director Ann Albright told CBS News. That's more than one in three Americans, she added. "No one is excused from prediabetes." People with prediabetes have higher than normal blood glucose (sugar) levels, but not high enough yet to be diagnosed with type 2 diabetes. The ad campaign walk people through a few questions so they can find out, even as they watch the videos, if they're at risk. In one of the ads, a slightly goofy doctor asks viewers to count off on their hands, raising one finger at a time, every time they answer a question with a "yes." The questions: Are you a man? Are you over 60? Are you inactive? Are you overweight? Does type 2 diabetes run in your family? And so on. If you're holding up more than five fingers by the end of the ad, you need to see a doctor and get checked for prediabetes. "People are actually taking action when they're viewing the PSA," said Albright. In other ads, the doctor talks to some typical prediabetes patients - the busy mom, the guy stuck in traffic, the slightly tubby "bacon lover" - who are surprised to hear they're not exempt. Now that Continue reading >>

Cdcs New Pre-diabetes Campaign Is Misguided, Mayo Physician Says

Cdcs New Pre-diabetes Campaign Is Misguided, Mayo Physician Says

UCare generously supports MinnPosts Second Opinion coverage; learn why . CDCs new pre-diabetes campaign is misguided, Mayo physician says Take the Prediabetes Risk Test video from the Ad Council In January, the Centers for Disease Control and Prevention (CDC), the American Diabetes Association (ADA) and the American Medical Association , in partnership with the Ad Council , launched a new campaign to increase the publics awareness of pre-diabetes. According to the CDC , some 86 million American adults may have pre-diabetes, which the agency says is characterized by blood glucose (sugar) levels [that] are higher than normal but not high enough to be diagnosed as diabetes. Pre-diabetes increases the risk for type 2 diabetes, heart disease, and stroke, says Ann Albright , director of the CDCs Division of Diabetes Translation, in a video released on MedScape with the campaign. Indeed, Albright says that without treatment a structured lifestyle program that provides real-life support for healthful eating, increasing physical activity, and enhancing problem-solving skills some 15 to 30 percent of people with pre-diabetes will go on to develop full-fledged diabetes within five years. The campaign is encouraging people to talk with their physicians about getting tested for pre-diabetes. Diabetes is certainly a serious disease. It can lead to disabling and sometimes life-threatening health complications, including heart disease, kidney failure, blindness and amputations. More than 29 million Americans, or 9.3 percent of the U.S. population, have the disease a number that has increased four-fold over the past three decades. But many experts are not convinced that pre-diabetes, a term coined by the ADA a few years ago and used almost exclusively in the United States, deserves the Continue reading >>

Prepare For Cuteness Overload: 5 Awesome Ads With Animals

Prepare For Cuteness Overload: 5 Awesome Ads With Animals

You are here: Home / Ad Campaigns / Prepare for Cuteness Overload: 5 Awesome Ads with Animals Prepare for Cuteness Overload: 5 Awesome Ads with Animals This post may make you spontaneously explode the cuteness in these five ads featuring animals is just too much for the heart to bear. Watch these 5 commercials to see just how effective animals and their fun personalities can be when promoting a brands story. Theres nothing more beautiful than the friendship between a man and his dog and his horse. In this commercial, we take a harrowing and emotional journey with a puppy who is just trying to get back home to his best friend, a Clydesdale horse. Friends come in all adorable shapes and sizes. This ad, which has been viewed over 30 million times on YouTube, uses lovable scenes of unlikely animal friendships to highlight the notion that we can all work together and be there for one another. You should enjoy being a puppy for as long as you can. Do you remember those first few months with your new pet? This comical spot chronicles the highs and lows many pet parents go through when caring for their first furry family member. Smoking = No Cats = No Cat Videos. This montage of cat videos pushes the message that second-hand smoke can be detrimental to animals (specifically cats). The upbeat music is meant to attract teens and young adults many of whom dont care enough about themselves when it comes to smoking but they sure do care about the health of their pets. 84 million Americans have prediabetes and thats why it is such an important issue for us here at the Ad Council. In our latest work for our Type 2 Diabetes Prevention campaign, we find that the perfect way to spend a minute is to watch a cute video of hedgehogs AND take a prediabetes risk test. Also, if you love this Continue reading >>

Campaign Promotes Prediabetes Awareness

Campaign Promotes Prediabetes Awareness

A new prediabetes awareness campaign was launched in July to increase awareness of the risk of diabetes in Americans. The new campaign DoIHavePrediabetes.org was released as a creative awareness effort developed in collaboration with the American Diabetes Association, American Medical Association, CDC, and the Ad Council. The campaign encourages participants to take a brief, 1-minute test to determine current risk and provides suggestions for decreasing the likelihood of developing type 2 diabetes (T2DM) entirely. The CDC reports that roughly 30 million Americans have diabetes; however, most of the additional 84 million individuals with prediabetes are unaware of their conditions and the risks to their health if not addressed. What makes this awareness campaign unique is that the education and suggestions to decrease risk of developing T2DM through simple lifestyle changes are delivered using entertaining animal videos created pro bono by Ogivly New York for this Ad Council Campaign. In the July press release, the President and CEO of the Ad Council, Lisa Sherman, remarked about the positive impact of this campaign. Last years work for our type 2 diabetes awareness campaign was such a hit with its combination of humor and the realistic prediabetes risk test. It led to remarkable number of people learning where they stand with prediabetes, Sherman stated. People who face health challenges such as prediabetes may feel overwhelmed by both the potential diagnosis and the lifestyle modifications required to reverse the course of the disease. Research has shown that losing even small amounts of weight through increased physical activity (accomplished in do-able doses) and modest dietary changes can lower the risk for developing T2DM. Recognizing this potential impact, the CD Continue reading >>

Prediabetes | Wisconsin Department Of Health Services

Prediabetes | Wisconsin Department Of Health Services

What is the National Diabetes Prevention Program? The National Diabetes Prevention Program (DPP) was developed by the Centers for Disease Control and Prevention (CDC) to help people with prediabetes, or those at risk of developing type 2 diabetes, make lifestyle changes to prevent type 2 diabetes. Evidence shows participants in the program can reduce their risk for developing type 2 diabetes by 58%. For those 60 or older, risk reduction is 71%. If you participate in the National DPP, you can expect: A CDC-approved, evidence-based curriculum with lessons, handouts, and other resources to help you make healthy changes. Year-long support. During the first six months of the program, you will meet about once a week, during the second six months, you'll meet once or twice a month. A lifestyle coach specially trained to facilitate discussion and help you learn new skills, set and meet goals, and stay motivated. A support group with similar goals and challenges. Together, you will share ideas, celebrate successes, and work to overcome obstacles. In some programs, participants stay in touch with each other during the week. It's easier to make changes when you're working as a group, rather than doing it on your own. A goal to lose 5% to 7% of your starting weight (that's about 1014 pounds for someone who weighs 200 pounds). Mike joined the CDC-led National DPP and found support he needed to make healthy lifestyle changes, and reverse his prediabetes diagnosis. Continue reading >>

Welcome To The Prediabetes Awareness Campaign Toolkit!

Welcome To The Prediabetes Awareness Campaign Toolkit!

Here you'll find everything you need to help us extend the reach of this important campaign. We have included the PSAs and videos, helpful tips on engaging media and other partners in your local community, and more. We are excited to have you join us in raising awareness about prediabetes and the fight against type 2 diabetes. To help get the word out on social media, we’ve provided social media messaging and graphics that your organization can share across its Facebook and Twitter channels. Check back often, as we’ll continue to update this content throughout the year. Continue reading >>

60-second Test Gauges Prediabetes Risk | Mens Health

60-second Test Gauges Prediabetes Risk | Mens Health

There are lots of ways you can waste a minute: scrolling blindly through your social media feed, picking a hangnail, or simply staring out the window wishing 5:00 p.m. would roll around. But heres one way you could actually put that 60 seconds to good use. Take a one-minute test to gauge your risk of prediabetes, a precursor to diabetes that affects an estimated 1 in 3 Americans. Bonus: Your one-minute task wont even feel like work at all, since youll be watching discoing baby goats , vacationing hedgehogs , or wrestling puppies while you take the test. Thats thanks to a new joint-venture campaign from the Ad Council, American Diabetes Association, American Medical Association, and Centers for Disease Control and Prevention (CDC). They developed these quick, eye-catching videos filled with cute animals to raise awareness for prediabetes detection. Its a big problem, since despite its prevalence, prediabetes usually goes unnoticed. In fact, nearly 90 percent have no idea they have it , according to the CDC. The super easy test asks you just six questions, including your sex, your age, if you have a family history of diabetes, and if you have high blood pressure, are inactive, or are overweight. Then, you add up your points. If its above a certain level, you likely have prediabetes. Of course, no online test can definitively diagnose prediabetes. Youll need to go to your doctor for that, who will likely order a blood test to be sure. Results between 5.7 to 6.4 percent on the A1C test or fasting plasma glucose between 100 to 125 milligrams per deciliter qualify as prediabetes. Knowing you have prediabetes is crucial, since treating iteither by glucose-lowering drugs like metformin or diet and exercise changescan delay or prevent the onset of full-blown diabetes. (These 70 Continue reading >>

New Prediabetes Awareness Campaign Features Unexpected Animal Videos To Encourage Americans To Learn Their Risk

New Prediabetes Awareness Campaign Features Unexpected Animal Videos To Encourage Americans To Learn Their Risk

New York, NY, July 25, 2017: Building on a successful campaign that helped hundreds of thousands of Americans learn their risk of developing type 2 diabetes through campaign messaging and an online risk test, the first-of-its-kind initiative to raise national awareness of prediabetes returns with an entertaining new approach. The new campaign, launching today, encourages viewers to take a one-minute prediabetes risk test to know where they stand and discover how they can decrease their risk of developing type 2 diabetes — and it does so with some adorable helpers. More than one in three American adults has prediabetes — a serious health condition that often leads to type 2 diabetes and other significant health conditions like blindness, heart attack or stroke. According to newly released CDC data, however, nearly 90 percent of the 84 million people with prediabetes don’t know they have it and aren’t aware of the long-term risks to their health. Currently, about 30 million Americans are living with diabetes. The new campaign, once again developed pro bono by Ogilvy New York for the Ad Council campaign, features puppies, hedgehogs and baby goats. The new, lighthearted PSAs offer viewers a “perfect way to spend a minute” where they can learn where they stand by taking the one-minute prediabetes risk test while also doing something everyone loves — watching adorable animal videos. The campaign highlights that it’s important to speak with a doctor and visit DoIHavePrediabetes.org to learn more about prediabetes. The positive message behind the campaign is that prediabetes can often be reversed by making everyday lifestyle changes. Diagnosis is key, as research shows that people who are aware of their condition are more likely to make the necessary long-term l Continue reading >>

New Prediabetes Awareness Campaign Features Unexpected Animal Videos To Encourage Americans To Learn Their Risk

New Prediabetes Awareness Campaign Features Unexpected Animal Videos To Encourage Americans To Learn Their Risk

New Prediabetes Awareness Campaign Features Unexpected Animal Videos to Encourage Americans to Learn Their Risk American Diabetes Association, American Medical Association, Centers for Disease Control and Prevention and the Ad Council launch new creative awareness effort aimed at reducing the incidence of type 2 diabetes New York, NY, July 25, 2017: Building on a successful campaign that helped hundreds of thousands of Americans learn their risk of developing type 2 diabetes through campaign messaging and an online risk test, the first-of-its-kind initiative to raise national awareness of prediabetes returns with an entertaining new approach. The new campaign, launching today, encourages viewers to take a one-minute prediabetes risk test to know where they stand and discover how they can decrease their risk of developing type 2 diabetes and it does so with some adorable helpers. More than one in three American adults has prediabetes a serious health condition that often leads to type 2 diabetes and other significant health conditions like blindness, heart attack or stroke. According to newly released CDC data, however, nearly 90 percent of the 84 million people with prediabetes dont know they have it and arent aware of the long-term risks to their health. Currently, about 30 million Americans are living with diabetes. 84 million Americans have #prediabetes, but 90% of them dont know it. Visit DoIHavePrediabetes.org Tweet The new campaign, once again developed pro bono by Ogilvy New York for the Ad Council campaign, features puppies, hedgehogs and baby goats. The new, lighthearted PSAs offer viewers a perfect way to spend a minute where they can learn where they stand by taking the one-minute prediabetes risk test while also doing something everyone loves watching adora Continue reading >>

For Ada, 'new Era' Of Health Care Offers Opportunities For Population Impact

For Ada, 'new Era' Of Health Care Offers Opportunities For Population Impact

For ADA, 'new era' of health care offers opportunities for population impact Please provide your email address to receive an email when new articles are posted on this topic. Receive an email when new articles are posted on this topic. ORLANDO, Fla. The health care costs of diabetes and the continued disparities in diabetes treatment related to race and socioeconomic status underscore the key challenges health care transformation seeks to address, and several new American Diabetes Association initiatives are designed to meet these population health needs, according to a speaker here. Diabetes is ranked No. 1 among all health conditions in costs to health care and public health systems, with $1 of every $4 in health care-related spending going to care for people with diabetes, Felicia Hill-Briggs, PhD, ABPP, president of health care and education for the ADA and a professor of medicine, health, behavior and society and acute and chronic care at Johns Hopkins University School of Medicine, said during a special lecture at the ADA Scientific Sessions. Despite spending on diabetes care and treatments, diabetes outcome metrics have not improved significantly at the population level, Hill-Briggs said. Diabetes risk prevalence, morbidity and mortality continue to differ by race and ethnicity and by socioeconomic status, and measurable disparities in care persist, with racial and ethnic minorities and lower income individuals receiving lower quality of diabetes care, Hill-Briggs said. Hence, diabetes underscores the challenges health care transformation seeks to address. Hill-Briggs spoke of her own struggles to gain access to basic care. Diagnosed with type 1 diabetes in 1975 at age 9 years, Hill-Briggs was treated at a segregated hospital on the west side of Baltimore, where Continue reading >>

Pre-diabetes -- Are The Ad Council's Psas A Hit Or A Miss?

Pre-diabetes -- Are The Ad Council's Psas A Hit Or A Miss?

Pre-diabetes -- Are the Ad Council's PSAs a hit or a miss? Youve pointed to this web page in several comments recently. The page promotes resistant starch but does not have an about button giving info on who sponsors the page. It reads like promotion from a commercial trade group. Could you please disclose your association with resistant starch, if any, so that we can better evaluate? I am fan of resistant starch and use it every day. I get the point, but I believe that people really dont understand a number that big. I believe the campaign would have been more effective, they would have mentioned what is on the CDCs website. That is "more than 1 in 3 persons have pre diabetes. I believe people understand ratios more than they understand huge numbers like 86,000,000,000. The progression can be reversed or delayed. One can take preventive measures to reduce the likelihood of pre diabetes developing into diabetes. However, it is important to understand that etiology of the disease. (is it mediated at the pancreas, skeletal muscle, adiposity or liver). Regarding the term pre diabetes, you are correct. No such thing. The person is simply on the threshold of progressing to T2DM based upon diagnostic criteria. Because T2DM is classified as a lifestyle disease there are some aspects of a persons lifestyle (if that is the case) that a person can modify in order slow/delay/prevent the progression of the diabetes. Again, I emphasize that it is important to understand the etiology of the disease. Interesting point @jojeegirl I hadnt thought of it that way and you may very well be right. Im pretty literal-minded in some ways, though, and the big numbers are easier for me to grasp Me too. Because of the line of work that I am in, I tend to look at things from the least common denom Continue reading >>

Adorable Hedgehogs Want You To Know About This Common Health Problem

Adorable Hedgehogs Want You To Know About This Common Health Problem

Adorable Hedgehogs Want You to Know About This Common Health Problem Hedgehogs and other cute animals are featured in new public health campaign videos about prediabetes. Credit: YouTube Screengrab/Do I Have Prediabetes To raise awareness about prediabetes, a new campaign features something most people can't resist adorable animal videos. With videos staring puppies, hedgehogs and baby goats, the campaign aims to teach people about their risk of prediabetes by walking them through a brief, 1-minute prediabetes risk test. "Hedgehogs on vacation. A perfect way to spend a minute," one ad starts , while a background video shows hedges lounging on a tropical beach. "So is taking a 1-minute prediabetes risk test," the ad says. The goal of the government-backed campaign is to encourage people to learn their risk of prediabetes and discover how to reduce their chances of developing the condition. More than 1 in 3 American adults, or 84 million people, have prediabetes, but nearly 90 percent don't know they have it, according to the Centers for Disease Control and Prevention (CDC). The CDC put together the campaign in partnership with the American Diabetes Association, the American Medical Association and the Ad Council. [ Animal Morality: 6 Amazing Videos ] People with prediabetes have abnormally high blood sugar levels, and although the levels are not high enough to diagnose these individuals with diabetes, people with prediabetes often go on to develop type 2 diabetes . This can increase the risk of serious health problems such as blindness, heart attack or stroke, the CDC says. "The number of Americans estimated to be at risk for developing type 2 diabetes is staggering," Dr. William T. Cefalu, chief scientific medical and mission officer of the American Diabetes Associatio Continue reading >>

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